Our friends at ActiveForLife have launched a new campaign to promote the benefits of a multi-sport approach for kids has launched in Canada. The video features four elite Canadian athletes, all of whom have represented Canada in national competitions: Miah-Marie Langlois (basketball), Nik Ledgerwood (soccer), Marie-Philip Poulin (hockey) and Mike Soroka (baseball).
The initiative was funded by the Canadian Olympic Committee, and was supported by four national sport organizations (NSO): Hockey Canada, Baseball Canada, Canada Basketball and Canada Soccer.
“This shows collaboration between four of the most important NSOs in our country,” said Active for Life’s Richard Monette. “At the highest level, sports are no longer competing with each other for participants. Instead, they are cooperating to ensure that parents understand kids should play more than one sport.”
“The research shows that specializing too early in one sport frequently leads to kids getting injured and burning out, and some start to quit sport altogether,” added Monette. “There is growing evidence that kids who play multiple sports through childhood and adolescence tend to stay active longer, and more of them go further in competitive sport.”