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Welcome new hockey families with Bauer First Shift

By Ontario Minor Hockey Association, 03/03/16, 1:45PM EST


Hockey Canada, Bauer accepting applications for The First Shift Program

Bauer and Hockey Canada are pleased to announce the launch of the 2016-2017 application process for The First Shift program. Minor Hockey Associations are encouraged to review the application criteria and submit an online application if the Association wishes to be selected as a host community for The First Shift Program.

The application deadline to host a program is May 1, 2016. Interested minor hockey associations are encouraged to apply early as all applications will be reviewed by the Selection Committee as they are received and host MHAs will be confirmed on an ongoing basis.

The First Shift is a program designed to ease kids and their families into the sport of hockey in a fun and welcoming environment. It is open to boys and girls ages 6-10 years old, who have never registered to play hockey. The registration fee is $199 for each participant and includes:

  • A Welcome Event - information, education, and an equipment fitting session
  • 6 “Learn to Play” ice sessions, (managed by MHA)
  • A complete set of Bauer gear including: Helmet Combo (with facemask), shoulder & elbow pads, under protective top w/neck guard & shorts with jock/jill, pants, hockey socks, shin guards, jersey, gloves, stick & skates

Bauer and Hockey Canada have been extremely pleased with the program since
the national launch in the fall of 2014. Together with minor hockey associations, we’ve offered 118 programs to local communities across Canada and the results have been
overwhelmingly positive. Host Minor Hockey Associations across Canada were also extremely positive about the program, and the impact on their local communities.

For minor hockey associations, The First Shift offers the following benefits:

The opportunity to bring new families into your hockey community, and increase membership

Bauer Support

  • Welcome event execution
  • Promotional program support
  • Positive media exposure
  • Head to toe equipment for participants
  • Coach kit including: gloves, stick, helmet and training suit
  • Coaches returning to a new program will receive a new stick

Hockey Canada Support

  • On ice curriculum
  • Instructor criteria & education
  • Welcome event execution support
  • On going program support

“The First Shift program has had an amazing impact on our association, in terms of growing our numbers, and bringing new energy into our program. 47 of 51 families re-enrolled for our January session, and we have a waiting list of 21 families. Our on ice coordinator and his team did a fantastic job, and we look forward to hosting another program next fall.” - Tavistock Minor Hockey Association, Ontario

For complete program information, please click here. Additional questions and inquiries can be directed to

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