The Ontario Minor Hockey Association (OMHA) and Dairy Farmers of Ontario (DFO) teamed up this season to support 47 hockey teams across the province through a jersey sponsorship program. The program was open to eligible House and Local League teams of any age.
“Programs like this jersey sponsorship with Dairy Farmers of Ontario make the sport more affordable for everyone,” said Ian Taylor, Executive Director of the OMHA. “Teams and hockey families know they are being supported in helping to reduce the costs of the game.”
“Dairy Farmers of Ontario is proud to sponsor this season’s OMHA teams and our continued commitment to support youth sports in our communities,” said Cheryl Smith, Chief Executive Officer at Dairy Farmers of Ontario. “MilkUP is DFO's youth lifestyle brand that was created with youth success in mind and through this sponsorship, we are helping provide a positive and lasting effect on youth sports while highlighting the benefits of milk in a healthy and active lifestyle. On behalf of Ontario’s 3,273 dairy producers, we wish all the athletes good luck this season.”
As part of the sponsorship program, all players will don the MilkUP logo on their jerseys and each team was given $600 in direct funding. The funds could be used to help offset some of the costs that occur during the regular season such as registration, team apparel, tournament fees and other expenses. Jersey sponsorship programs are popular in minor hockey as a way for local business to help support youth sports in their communities.
In past years, DFO also supported the OMHA’s Bursary Program by providing five $8,000 post-secondary education grants, as well as sponsoring the annual U14 OHL Cup event.
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