skip navigation


Helping Kids Fall in Love with Hockey

THE FIRST SHIFT program is designed to ensure a positive experience for new to hockey families. This means breaking down the barriers that exist for many parents and making you feel at home within our hockey community.

The First Shift makes the hockey experience possible for everyone. We provide all the equipment and necessities for the program so all you have to do is show up and get involved. Our goal is to change the way hockey is offered to bring 1,000,000 new families into the sport worldwide over the next 10 years.

Open to Boys and Girls, ages 6-10 that are not currently enrolled in hockey.

The registration fee is $199 for each participant and includes:

  • A Welcome Event - information, education, and an equipment fitting session
  • 6 “Learn to Play” ice sessions, (managed by MHA)
  • A complete set of Bauer gear including: Helmet Combo (with facemask), shoulder & elbow pads, under protective top w/neck guard & shorts with jock/jill, pants, hockey socks, shin guards, jersey, gloves, stick & skates

The First Shift

Visit the First Shift website for more information on the program


  • Experience the benefits participation in sport offers; exercise, positive attitude, confidence
  • Teach core values and life lessons; focus on developing good citizens first, hockey players second
  • Model team work and leadership
  • Inspire hard work, dedication and discipline
  • Offer a lifelong membership to a tight knit community, a hockey family


First Shift Application

Bring the First Shift to your minor hockey association

For minor hockey associations, The First Shift offers the following benefits:

The opportunity to bring new families into your hockey community, and increase membership

Bauer Support

  • Welcome event execution
  • Promotional program support
  • Positive media exposure
  • Head to toe equipment for participants
  • Coach kit including: gloves, stick, helmet and training suit
  • Coaches returning to a new program will receive a new stick

Hockey Canada Support

  • On ice curriculum
  • Instructor criteria & education
  • Welcome event execution support
  • On going program support

You May Also Like

Hockey Labs