The Ontario Minor Hockey Association has launched a campaign across the province focusing on the benefits of participating in sports and building character for young players – both on and off the ice.
The OMHA Long-Term People Development campaign plays on an acronym common to many amateur sports – Long-Term Player Development – to accentuate the fact that there are enduring values to be learned through Canada’s game.
“We believe hockey plays a critical role in the development of our youth,” said Ian Taylor, Executive Director of the OMHA. “Parents see the values it instills and the stronger communities built around it so we want to give the right start to our beginner players so as many people can enjoy the game and benefit from the life lessons our sport teaches.”
With tryouts happening throughout April and May for many of the province’s 90,000 minor hockey players, the timing ensures the three key tenets of the campaign – teamwork, confidence and focus – reach kids as early as possible.
“While best recognized for administering minor hockey in Ontario, the OMHA has broader priorities and we expect this campaign will share a meaningful story,” added Taylor.
The thrill of carrying the puck up the ice on a breakaway, the exhilaration of scoring your first goal or making that amazing save is possible due to the encouraging environment hockey provides to try new things and grow as a hockey player and person.
Hockey develops skills on the ice that build a foundation for a lifetime. In addition to athletic prowess, hockey promotes teamwork, confidence, pride, focus and responsibility. With an emphasis on fun, hockey is a game to be played and enjoyed for life.
Share with your friends on Facebook and join the largest network of hockey parents.